REBRANDING ︎︎︎REBRANDING ︎︎︎
YEAR - 2024
CLIENT - CSPLUS
LOCATION - EINDHOVEN
CREDIT - TÊTE DE LA COURSE
Team: Victor Coste (lead design), Ruud Cuipers (creative director)
Jordy Althizen (motion design), Raaymond Klaassens (art director)
CSplus works in business software. In their world, it’s all about helping people work better and more enjoyably. That’s something the market often forgets. It’s not about blindly investing in ones and zeros – it starts with investing in each other. Because the better you understand one another, the better you can support each other. After all, when you’re truly connected, that’s when the best things happen. Where big tech companies sometimes lose sight of the details, CSplus – a small, flexible senior team – stands out through creativity and proactivity. We captured all of this in the guiding idea: "De plus van persoonlijk" (The plus of personal), and brought it to life in a fresh new visual identity.
︎︎︎ Brand identity
︎︎︎ Guiding idea
︎︎︎ Visual identity
︎︎︎ Website
︎︎︎ Photography
︎︎︎ Brand identity
︎︎︎ Guiding idea
︎︎︎ Visual identity
︎︎︎ Website
︎︎︎ Photography
