REBRANDING ︎︎︎
YEAR - 2025
CLIENT - BARBAS
LOCATION - EINDHOVEN
CREDIT - TÊTE DE LA COURSE
Team: Victor Coste (lead design), Ruud Cuipers (creative director), Jordy Althizen (motion design), Danthree studio (3D renders), Colengo (website developement)
Barbas, a well-established name in the European fireplace market, comes with a powerful promise: a custom-designed fireplace. And that’s fitting, because for most people, choosing a fireplace is, at its core, an aesthetic process. Do I find it beautiful? Does it fit my interior? Yet almost the entire market focuses on the fire experience. From that insight, we made a conscious choice: to position a Barbas fireplace as a design object. Because when you say Barbas, you say lines.
A Barbas is instantly recognizable by its signature play of lines. The characteristic 8 mm thick frame gives each Barbas its distinctive look. In our brand communication, we highlight this defining design feature. Combined with personalized, made-to-measure options, Barbas gives its customers the freedom to configure a design fireplace that suits their exact preferences.
We captured that promise in the guiding idea: Aligned with you. It ties both functionally and phonetically to the new strategy. Barbas moves with you, not a standard solution, but a fireplace you can fully tailor to who you are. That doesn’t just give you freedom of choice, it expresses your identity.
︎︎︎ Brand identity
︎︎︎ Guiding idea
︎︎︎ Visual identity
︎︎︎ Website
︎︎︎ 3D renders
︎︎︎ AI prompts/ visuals
A Barbas is instantly recognizable by its signature play of lines. The characteristic 8 mm thick frame gives each Barbas its distinctive look. In our brand communication, we highlight this defining design feature. Combined with personalized, made-to-measure options, Barbas gives its customers the freedom to configure a design fireplace that suits their exact preferences.
We captured that promise in the guiding idea: Aligned with you. It ties both functionally and phonetically to the new strategy. Barbas moves with you, not a standard solution, but a fireplace you can fully tailor to who you are. That doesn’t just give you freedom of choice, it expresses your identity.
︎︎︎ Brand identity
︎︎︎ Guiding idea
︎︎︎ Visual identity
︎︎︎ Website
︎︎︎ 3D renders
︎︎︎ AI prompts/ visuals
